Horror over the skies in Virginia as a hot air balloon caught fire and crashed Friday evening.
Two passengers and the pilot are believed to have perished.
The accident took place at the Meadow Event Park in Caroline County, Va., on the eve of Mid-Atlantic Balloon Festival. The first reports came in around 8 p.m. ET, authorities said.
Cole Holocker, 18, told NBC News he was headed to North Carolina with his family on Route 301 near Army base Fort A.P. Hill when he noticed black smoke in the distance.
Don't know what to say- Just watched a hot air balloon on fire in the air and the balloon collapsing mid air. Tragic. Around Ft AP Hill, Va.
— Cole Holocker (@ColeHolocker) May 9, 2014