Q Scores, a company which polls Americans to gather their opinions about brands and celebrities, reports that Ariana Grande is second to only Bill Cosby as most hated celebrity. After the singer’s donut licking antics and anti-American comments, Grande saw her negative Q Score go up a whopping 26 points. In this case, more is not better.
When you consider the most recent scores compared with scores from that same celebrity’s score from 2013 we find that Grande has suffered “the biggest celebrity fall from grace,” in a top-10 list of the celebs whose public image had taken a hit.
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Miley Cyrus is there, sitting pretty at No. 8. Her negative Q rating has seen a four-point increase. People still aren’t over her MTV Video Music Award performance with Robin Thicke, and apparently her dying her armpit hair pink had what those in the Q Scores’ lunch room call a “negative effect.” Speaking of Thicke, he comes in at No. 4 with a 14-point jump in his score because hey, don’t rip off Marvin Gaye dude! And coming in at No. 2, cat ears and all, Ariana Grande! uproxx
Cosby stands alone at No. 1 with a 43-point jump in his negative rating compared to the same period last year, according to Q Scores.