After producer, Ralph Cohen, put out Michael Jackson’s burning head with his jacket during the filming of a 1984 Pepsi commercial, he had the presence of mind to pick up Jackson’s smoldering hair and put it in his pocket.

Now, in what must qualify as the oddest story I have reported on in a long time, Jackson’s burnt hair has made its way to hair collector, John Reznikoff, who has teamed up with LifeGem, a company who makes diamonds from the DNA of human hair, whew.

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Just when I thought most of the weirdoes had come out of woodwork to stake a claim to Jackson’s fame, this happens, indisputably the sickest of them all. How an incident, that arguably changed the life of one of the most talented men in entertainment history, (and in no way for the better) is now being used as a way to make a profit, is inconceivable.

The diamonds made from hair are in fact a reality. Chicago-based LifeGem creates certified, laboratory diamonds using human DNA and has done so already using composer, Beethoven’s hair. Reznikoff has collected hair from Lincoln, Kennedy, Einstein and Marilyn Monroe and now Michael Jackson.