NEW YORK, NY. (THECOUNT) — An image purportedly from a Balenciaga photoshoot featuring Kylie Jenner has hit the internet.

The renowned fashion house is facing massive backlash after its recent campaign, which promoted the Spring/Summer 2023 collection, featured young children posing with teddy bears adorned in BDSM gear.

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Balenciaga SA is a luxury fashion house founded in 1919 by the Spanish designer Cristóbal Balenciaga in San Sebastian, Spain. Balenciaga produces ready-to-wear, footwear, handbags, and accessories and licenses its name and branding to Coty for fragrances. The brand is currently owned by the French corporation Kering – Wikipedia.