Doritos just announced that they have teamed up with the “It Gets Better Project” to sell a rainbow colored version of their popular tortilla chips.
No matter what the color chip, Rainbows promise to taste like classic Cool Ranch.
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The chips are only available online, and they’re not cheap, if you have a craving for Rainbows, they will set you back $10 a bag,with a portion of the profits going to It Gets Better.
Doritos is utilizing the hashtag #BoldAndBetter to promote the product and the campaign.
Doritos Rainbows comes on the heels of Burger King‘s “Proud Whopper,” a rainbow wrapped hamburger.
