Doritos just announced that they have teamed up with the “It Gets Better Project” to sell a rainbow colored version of their popular tortilla chips.
No matter what the color chip, Rainbows promise to taste like classic Cool Ranch.
The chips are only available online, and they’re not cheap, if you have a craving for Rainbows, they will set you back $10 a bag,with a portion of the profits going to It Gets Better.
Doritos is utilizing the hashtag #BoldAndBetter to promote the product and the campaign.
Doritos Rainbows comes on the heels of Burger King‘s “Proud Whopper,” a rainbow wrapped hamburger.