CNN just experienced its the worst ratings since the uber-capable Jeff Zucker took the helm. Deadline is reporting, the news network had his worst week with Zucker, when counting adults 25 through 54.
After a week at the Sundance Film Festival, this probably wasn’t the first anniversary present Jeff Zucker was looking for. After a year on the job, the CNN boss received some double bad news today: From January 13-19, the cable news network had its worst week in the adults 25-54 demo in both total day and primetime since Zucker began running the place. In total day, CNN pulled in 78,000 viewers in the key news demo, the worst it has done since the week of May 14-20, 2012 when CNN drew 74,000 viewers among the 25-54s. In primetime numbers, CNN had 99,000 viewers in the demo last week, slightly more that the 96,000 it garnered for the week of July 30-August 5, 2012 in the heart of the last Presidential election. The previous lows of Zucker’s reign came the week of December 16-22, 2013, when CNN attracted 84,000 adults 25-54 and 106,000 viewers in primetime. By comparison to CNN’s bad week last week, Fox News Channel had 212,000 in the demo for total day and 261,000 in primetime. MSNBC drew 148,000 in total day and 235,000 in primetime.
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Should CNN keep forging forward with their current lineup or is it time for Zucker to do something truly ratings-shaking?
So how would you save CNN? Comment below.