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UPDATE: The midnight haul was actually $22 million. Mamma mia, that’s a lot of money.
Harry Potter and the Half-Blood Prince had an amazing performance last night. You could even say it was — wait for it — magical.
The new Potter film made $20 million $22 million dollars at the midnight screenings last night. That is officially the greatest midnight opening in history, beating the last record holder, The Dark Knight, by about $2 million.
It’s also surprising because the last Potter flick, Order of the Phoenix, had an impressive if not ground-breaking $12 million midnight showing. It looks like that long gap between the two films might really be helping business.
I can attest to the massive anticipation. Last night, when walking by a very popular theater here in L.A., I saw a line that was nearly a block long and it was only 7 PM.
We’ll see how much this puppy makes in the following days but it definitely has the best start of all time.