BRANDON, FL. (THECOUNT) — Daniel Lawrence, Fort Walton Beach, Florida, has been identified as the victim in a fatal motorcycle accident in Brandon, Florida on Friday.

Florida Highway Patrol troopers say, Lawrence, 55, was the motorcyclist found dead down a grass embankment on I-75 in Brandon on Friday evening.

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Troopers say the Suzuki motorcycle was traveling northbound on I-75 along the entrance ramp westbound Selmon Expressway in the outside lane, when for unknown reasons, Lawrence lost control and exited the roadway.

He ended up colliding with a guard rail and continued down into the grass embankment before coming to a stop, reports WFLA

Lawrence was pronounced dead at the scene of the crash.

Geo quick facts: Brandon is an unincorporated community and census-designated place in Hillsborough County, Florida, United States. It is part of the Tampa–St. Petersburg–Clearwater Metropolitan Statistical Area. As of the 2010 census, the CDP had a population of 103,483, up from 77,895 at the 2000 census – Wikipedia.