OLIVER TOWNSHIP, MO. (THECOUNT) — A new ad by Nike featuring former NFL quarterback Colin Kaepernick has been causing quite a stir around the nation. For one college, however, it was the final straw and the educational institution is now cutting ties with the sports apparel company.

According to Yahoo, the private Christian school The College of the Ozarks announced that they will be ending their affiliation with Nike due to the recent ad campaign featuring Kaepernick.

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The new ad features the quarterback with a line that reads, “Believe in something. Even if it means sacrificing everything.”

Jerry Davis, the president of the college, said that the new ads promote a disrespect for the United States.

“In their new ad campaign, we believe Nike executives are promoting an attitude of division and disrespect toward America,” he said.

“If Nike is ashamed of America, we are ashamed of them,” he continued. “We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform.” source