Not only did producers of the new Teenage Mutant Ninja Turtles set a release date in Australia of Sept. 11, they also released an official poster depicting the Turtles falling from a burning skyscraper, reminiscent of the fallen Twin Towers.

The heartless poster has caused an uproar among victims’ families of 9/11, who are still feeling the sting of losing their loved ones.

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The studio kept the image on Twitter and on its Facebook page — which has 6.5 million followers — for a couple of hours before social media backlash and “Turtles did 9/11” jokes forced them to take it down. The movie’s U.S. release date is August 8, so a poster designed for American audiences could have had its date swapped in Australia without anyone at the studio anticipating how some fans would read it. source

 
Paramount has not yet commented.