Woah.. American Apparel has gone 100% in their new ad featuring 22-year-old Maks, a model who was, Made in Bangladesh..
The words ‘Made in Bangladesh’ are printed across her chest – referring to the woman, of course, not her jeans, a means of raising awareness about American Apparel’s fair labor practices – all its clothing is made in downtown LA.
The powerful image is accompanied by a description of Maks, revealing how she was raised a strict Muslim but ‘distanced herself’ from her Islamic faith as she grew up, in search of her ‘own identity.’
The words explain that the bare-chested beauty ‘doesn’t feel the need to identify herself as an American or a Bengali and is not content to fit her life into anyone else’s conventional narrative.
‘That’s what makes her essential to the mosaic that is Los Angeles, and unequivocally, a distinct figure in the ever expanding American Apparel family.’