Early ratings data for Sunday’s Academy Awards broadcast show Oscar hit a 7-year low and a 6.4 percent drop in household viewing from the comparable figures for last year’s bomb.
Nielsen data showed Oscar averaged a 23.4 household rating in 56-city overnight sample, down from an initial 25 rating of last year’s fail, which was down from 27.9 the year before. Ouch.
The Chris Rock-hosted show, which used Hollywood’s lack of diversity as its narrative engine, appeared to set a seven-year low. Continue reading