Late last year, Kendall Jenner landed a contract with Estée Lauder in the company’s push to lure younger buyers.

This is Jenner’s first ad coming in the form of a Youtube video hawking a new product, Little Black Primer.


Kendall Jenner Estée Lauder Ad 8

As for the accompanying video, Jenner does a nice job blinking and swiveling her eyeballs to the beat of a dramatic club soundtrack. She probably didn’t have to do the pursed-lips “shhhhhh” pose. There’s some light runway walking in a tank top and leather pants, and she’s only a touch awkward about it. h/t fashionista

Line up kiddies! The ad achieved a youthful vibe, so mission accomplished Estée Lauder.