I can officially say that now I have seen it all! The Coca-Cola Company engaging in a campaign against, of all things, obesity! No I did not say diabetes, I said obesity! And now I’m saying, are you kidding me?

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I know that it’s the thought that counts, but really? A company known for poisoning people for all these years with high fructose corn sweetener and artificial sweeteners is now campaigning against obesity? What’s next? The morning after Coke?

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Coke tries to frame the weighty campaign this way,

The well-being of our families and communities concerns everyone. And finding a solution will take continued effort from all of us. Watch to learn more about how we can all make a real difference. At Coca-Cola, we believe when people come together good things happen.
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I’m not saying it’s a bad idea, I’m just saying always beaware of any campaign that arrives like a sheep in wolves’ clothing…