An online campaign, that pushed Mattel to make a bald Barbie in light of kids who have hair loss from alopecia or chemotherapy, got so much attention, now Mattel is going to create ‘her’.

The campaign, called “Beautiful and Bald Barbie! Let’s see if we can get it made” reportedly convinced Mattel to create this bald ‘friend of Barbie’ doll, by getting so much attention and ‘likes’ on their Facebook page.


Bald Barbie won’t just come ‘bald’ in a box says CBS News, but she will have wigs, hats, scarves and other accessories to give children “a traditional fashion play experience.”

CBS also reports that Bald Barbie is going to be a V.I.P. doll, as she will not be sold in stores, but “will [only] be donated to children’s hospitals and the National Alopecia Areata Foundation.”