Taco Bell, the late-night munchies giant known for inexpensive fare, is more than doubling prices in an attempt to go more upscale.
The fastfood chain said Wednesday it has plans to rollout a new menu including creations by celebrity chef Lorena Garcia. New items include black beans, cilantro rice, citrus- and herb-marinated chicken and cilantro dressing.
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Taco Bell executives said they now want to their food to be referred to as a “Gourmet Mexican,” a venture onto the turf of rival Chipotle Mexican Grill.
The new Gourmet Mexican additions will be available to a cash-strapped nation starting July 5 and talk about the Bell taking a huge bite out folks’ expendable cash! The new items will sell for at least $5.00 apiece with the option to add chips salsa for an extra $1.49!
But don’t worry all you broke-ass, late night munchers, Taco Bell’s standards cheap items, such as pink-slime tacos, burritos and chalupas will remain on menu boards for your eating guilty pleasure.