Maria Belen Rodriguez is an Argentina-born model, actress and TV personality who successfully sued Google and Yahoo in 2006 after alleging that her likeness was wrongfully appropriated by websites and then entered into search results.
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The precise legal claims made by Belen Rodriquez are not entirely clear. They probably involved misappropriation of her likeness and related damage to her reputation.
I haven’t been able to locate the complaint.
She initially won a judgment of roughly $15,000 in 2010, in the Argentina action. That was subsequently reduced to just over $6,000 and now the case has gone up to the Argentinean Supreme Court — presumably over the amount of the damages award.
This case is also a first cousin of the European “right to be forgotten,” dealing with the rights of individuals to control what appears about them in search results.