I can officially say that now I have seen it all! The Coca-Cola Company engaging in a campaign against, of all things, obesity! No I did not say diabetes, I said obesity! And now I’m saying, are you kidding me?
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I know that it’s the thought that counts, but really? A company known for poisoning people for all these years with high fructose corn sweetener and artificial sweeteners is now campaigning against obesity? What’s next? The morning after Coke?
Coke tries to frame the weighty campaign this way,
The well-being of our families and communities concerns everyone. And finding a solution will take continued effort from all of us. Watch to learn more about how we can all make a real difference. At Coca-Cola, we believe when people come together good things happen.
http://www.youtube.com/watch?v=zybnaPqzJ6s
I’m not saying it’s a bad idea, I’m just saying always beaware of any campaign that arrives like a sheep in wolves’ clothing…