COCHISE COUNTY, AZ. (THECOUNT) — Mark Bettencourt, of Hereford, Arizona, has been identified as the victim in a fatal Thursday vehicle crash in Cochise County.

Bettencourt, 31, was killed in a two-vehicle crash near Hereford Thursday night.

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According to reports, Bettencourt was operating a Honda Accord on Route 92 near Turkey Track Road, when for unknown reasons, the vehicle crossed centerlines and into opposing lanes around 5:40 p.m. Thursday. The vehicle then came into head-on contact with a GMC pickup truck.

Bettencourt was pronounced dead at the scene of blunt force trauma injuries.

The pickup driver was transported to an area hospital with unknown non-life threatening injuries.

Friends and family members took to Facebook to remember Bettencourt:

The cause of the crash remains under investigation.

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Geo quick facts: Cochise County is located in the southeastern corner of the U.S. state of Arizona. The population was 131,346 at the 2010 census. The county seat is Bisbee. Cochise County includes the Sierra Vista-Douglas, Arizona Metropolitan Statistical Area – Wikipedia.