In a word, awkwardness..

Samsung decided to discuss corporate sustainability set to rap music and stick drawings of people in wheelchairs..

“Here we go once again: Samsung to the rescue. Put wings to your dreams. Everyone just listen,” the Samsung corporate sustainability rap begins. Presumably Samsung is talking about rescuing employees because the company is certainly not rescuing listeners — quite the opposite. h/t mashable

One commenter suggests Samsung remove the camp video before it goes viral.. Too late.

https://www.youtube.com/watch?v=2pRCAsb-isM#t=74