A Chicago father who lost his daughter last April to a car accident, was recently mailed a promotional letter from OfficeMax — referencing not only him, but also, “Daughter Killed in Car Crash.”
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OfficeMax customer privacy is now in question after the office supply chain mailed grieving dad, Mike Seay, a solicitation containing coupons that referenced the recent death of his daughter, for no apparent reason.
The reference, Seay reportedly said, was a brutal reminder of 17-year-old Ashley Seay’s death last April,
“Why would they have that type of information? Why would they need that?” Seay asked in an interview with NBC 5 via FoxNY.
“What purpose does it serve anybody to know that? And how much other types of other information do they have if they have that on me, or anyone else? And how do they use that, what do they use that for?”
Seay contacted OfficeMax and met with ‘resistance and incredulity’ after a manager said the heartless letter was, “impossible.”
But after local news ran a story on Seay’s agonizing ordeal, OfficeMax came forward, but only to blame it on a third-party mailing list provider..
“We are deeply sorry that Mr. Seay and his family received this mailing from us, and we are reaching out to Mr. Seay to convey our sincerest apologies on this unfortunate matter,” a statement from the company reportedly reads.
“This mailing is a result of a mailing list rented through a third-party provider. We have reached out to the third-party mailing list provider to research what happened. Based on a preliminary investigation today we believe this to be an inadvertent error; and we are continuing the investigation.”
So what do you guys think is really going on here? Was this a careless mistake or some kind of heartless data mining with the added unintentional reveal?