Lemondrop had a great story:

Last week “Good Morning America” ran a shocking expose on a Web site that (gasp!) helps marrieds have affairs. It turns out more and more women are “real-life desperate housewives,” and are turning to AshleyMadison.com to find a fling.


Many are up in arms over the site, saying it’ll be impossible for marriage to survive something so eagerly encouraging us to seek out a sidepiece. And some networks, including ESPN, have refused to air the ads.

But before you go and log your significant other off the computer, consider why this site may not be that big of a deal.

Not the First
Ashley Madison, which has 3 million profiles (72 percent male, 28 percent female), isn’t the first Web site to help people cheat. Sites like MarriedDateClub.com and LonelyCheatingWives.com have already tapped into the “married but looking” market. So in essence, Ashley Madison is catering to a population of people that would have found other ways to cheat anyway. The site’s mere existence isn’t necessarily going to create more cheaters.