Folks on social media Are sounding off over what they deem an inordinate number of commercials fired off during NBC‘s telecast of the opening ceremony of the Olympic games in Rio.

NBC took a hefty and apparently viewer-taxing 6 commercial breaks in just 39 minutes of primary Olympics content broadcast airtime.

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NBC apparently stands for Nothing But Commercials.

Viewers took to Twitter to share their fury over the network’s frequent commercial breaks Friday night.

too many commercials olympics 2016

too many commercials olympics 2016 meme

too many commercials olympics 2016 memes