CONWAY, AR. (THECOUNT) — Demetres Cole of Conway, Arkansas, has been identified as the victim in a fatal vehicle-versus-semi crash in Conway on Sunday.

Cole, 48, was operating an SUV early Sunday when he collided with a semi-tractor in Conway.

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The crash occurred shortly after 2:00 a.m. Sunday after, according to a preliminary crash report, the Dodge Durango driven by Cole came into contact with a Freightliner semi while taking exit 125.

Cole’s vehicle then exited the roadway and struck a tree.

He was pronounced dead at the scene of multiple blunt force trauma injuries.

The investigation into the cause of the crash is ongoing.

Geo quick facts: Conway is a city in the U.S. state of Arkansas and the county seat of Faulkner County, located in the state’s most populous Metropolitan Statistical Area, Central Arkansas. Conway is unusual in that the majority of its residents do not commute out of the city to work – Wikipedia.