WATCH: Nike Doubles Down Erects Billboard Of Colin Kaepernick Atop SF Niketown

SAN FRANCISCO, CA. (THECOUNT) — A billboard is now on top of Niketown at San Francisco’s Union Square, showing former 49ers quarterback Colin Kaepernick.

On the billboard are the words, “Believe in something, even if it means sacrificing everything.” The billboard shows the ad used in the new Kaepernick campaign.

The president told The Daily Caller on Tuesday that Nike should not have chosen to feature the former San Francisco 49ers quarterback. Kaepernick started a movement of NFL players kneeling during the national anthem to raise awareness about police brutality against African-Americans and other racial injustices. source

This comes after Kaepernick signed a new deal with Nike. Nike has touched off a storm of reaction by wading into football’s national anthem debate with the ad featuring Kaepernick.

In 2016, Kaepernick started the movement to kneel during the U.S. National Anthem to protest racial injustice. He opted out of his contract with the 49ers last year and has been unsigned since.

On Tuesday, President Donald Trump criticized Nike’s decision to make Colin Kaepernick one of the faces of its 30th anniversary “Just Do It” campaign.