How bad could the new Jennifer Lawrence movie be? According to the newly minted CinemaScore of a big fat “F” – It’s that bad.
And the news wasn’t much better for Darren Aronofsky‘s dear ol’ “Mother!,” which only received a 49% (and falling,) “Audience Score” on RottenTomatoes.com.
CinemaScore is a Las Vegas based company that builds rankings by presenting opening-day audiences with survey cards after seeing a film, compiling scores from tests in five randomly selected cities.
The CinemaScore F has become a perverse badge of pride for some films, though, a reflection of a movie that goes out of its way to artfully alienate or confuse audiences. Past recipients of the “honor” include Steven Soderbergh’s Solaris, the Nicolas Cage Wicker Man (which, ironically, failed to get the Beeeeeeeeeees), and a number of bizarro horror movies—William Friedkin’s Bug, Richard Kelly’s The Box—that were significantly weirder than their initial marketing let on. In that sense, Mother! is in good company, even if it doesn’t necessarily mean good news for the film’s box office receipts. source