Marketing Company: We CREATED #AlexFromTarget

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A marketing company is claiming they manufactured the viral “Alex from Target” meme, a picture of a Target employee that briefly created a firestorm on the Internet.

The company called Breakr, is claiming credit in a LinkedIn post called “#AlexFromTarget: The Power of Fangirls” that was published yesterday.

Alex from Target

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Dil-Domine Jacobe Leonares, founder and CEO of a startup called Breakr, explained how his company supposedly orchestrated the entire #AlexFromTarget phenomenon as an elaborate marketing stunt.

h/t mashable

 
Leonares’ claims have not been confirmed, however, the company released this alternate photo (below) that was not used in the campaign.

Alex from Target 2

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