Looks like the NFL is serious about league players only endorsing Bose headphones because San Francisco 49ers star quarterback Colin Kaepernick was just fined $10,000 for wearing a pink pair of Beats by Dre.

Kaepernick wore his beats following last Sunday’s game against the Chiefs, in order to “pay homage to Breast Cancer Awareness,” hence the cans’ pink tone.

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Kaepernick, along with a number of other high-profile NFL players, has an endorsement deal with Beats. He declined to say whether Beats paid his fine, saying “I’m going to let that be unanswered.”

h/t macrumors