LeVar Burton‘s Kickstarter campaign to bring back Reading Rainbow has officially struck gold in less than 24-hours later.
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“Reading Rainbow” reached its $1 million goal in less than a day.
“Never in my wildest dreams did I imagine that we would reach our goal on the very first day,” the actor tells Deadline. “People are getting involved — it’s been pretty overwhelming. ” source
Mere hours after the fundraiser launched, more than 25,000 donors had contributed more than $1,100,000 in hopes of bringing the literacy-teaching program to 1,500 classrooms free of charge.
Three backers even pledged a whopping $10,000 each.