“Nobody is unclear [about] what Melissa McCarthy’s body size is—she’s plus-sized and proud. So why have the designers of this poster done their utmost to Photoshop a good 30lbs off of McCarthy’s face?” asked British entertainment blog the Shiznit Friday, touching off an angry blogosphere buzz that just won’t quit.’

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“This is one of the worst Photoshop jobs I have ever seen,” it went on, “but it’s not just offensively bad craftsmanship—the intention behind it is downright nasty.”