Talk about cringe worthy. An Indian stuntman died after attempting to break a world record by crossing a river on a zip line while hanging from only his ponytail. Cops are saying, Sailendra Nath Roy, 49, also a cop, apparently died of a heart attack while suspended nearly 600 feet above the river in Bengal India.

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Roy holds the Guinness World Record for covering the longest distance on a zip-line while hanging by his hair.

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Roy’s shoulder-length hair was attached to a pulley on a wire, and he had completed about half the distance when he suddenly stopped. As a crowd looked on in horror, Roy became entangled and could no longer propel himself forward.

“Roy tried frantically to get hold of a second rope to reach the finishing point,” senior police officer K Jayaraman told Sky.

After several minutes, Roy stopped moving and was eventually rescued.

No medical personnel or ambulance was present during the stunt.

He was admitted to a nearby hospital, but was declared dead by doctors after a suspected heart attack.

An autopsy was expected Monday.

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Roy achieved the Guinness World Record after covering 271 feet on a zip-line while attached by his hair in 2011 in Rajasthan, India. He also used his hair to drag a train on the Darjeeling Himalayan Railway.

Roy’s younger brother Benoy, who was watching the stunt, said, “We were proud of his bravery.”

Read more here FoxNews.