Only the second July on record that the No. 1 album dipped below 100,000 copies sold.

Not one album on the top Billboard 200 sold more than 100,000 copies, a dreary feat not seen since SoundScan started tracking album sales in 1991.

Advertisement

For the music industry the forecast for next week looks no better in an already sad state of affairs with only mediocre releases slated for that period.

A lot of folks would not be surprised by dwindling data registered by album sales, these people most likely would be teenagers and young adults who live in an era of free and/ or shared internet music, and if they were to actually buy music it would be a single song of their liking.

Mariah Carey’s new album will feature major advertisers in the booklet as well as marketers hawking Carey’s perfume along side the album in outlets such as Wal-Mart.

Where the music industry goes from here is anyone’s guess. Historically foot draggers when it comes to new technology, the simple fact may be it’s time to sell soap and not music at all.