MARIETTA, GA. (THECOUNT) — John Franklin White, of Marietta, Georgia, has been identified as the victim in a fatal Saturday afternoon motorcycle crash.

White, 43, was killed in a crash on Ernest W Barrett Pkwy NW around 3:20 Saturday.

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According to Cobb County police, White was operating a BMW motorcycle on Ernest W Barrett Pkwy NW near Rocky Ridge Road, when he came into contact with a Toyota Avalon who was performing a left hand turn.

White was transported to an area hospital where he was later pronounced dead of multiple blunt force trauma injuries.

The Avalon driver was not injured in the crash, according to police.

The cause of the crash remains under investigation.

Anyone with information is asked to call the police department’s traffic unit at 770-499-3987.

DEVELOPING::

Geo quick facts: Marietta is a city northwest of Atlanta, in Georgia. Near leafy Marietta Square, an 1845 former cotton warehouse houses the Marietta Museum of History. Exhibits there focus on local history. The Gone with the Wind Museum, nearby, celebrates the film and the Margaret Mitchell novel. Northwest, trails lace Kennesaw Mountain National Battlefield Park, site of an 1864 Civil War battle – wikipedia.