Tesco Honcho Ofer Deshe Dead In Spain While Paddle Boarding Thursday

LANZAROTE, SPAIN. (THECOUNT) — Ofer Deshe, a well known British executive, has died while paddle boarding in the sea off Lanzarote, Spain on Thursday.

The Tesco boss was pulled out of the ocean by surfers after getting into difficulties off Famara Beach.

Medical responders tried to revive him after confirming he had gone into cardiac arrest, reports DailyStar.

But their attempts to save Mr Deshe, Tesco’s Head of Experience Design and Research, proved unsuccessful and he was pronounced dead at the scene.

The alarm was raised just after 3.30pm on Thursday.

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Geo quick facts: Spain, a country on Europe’s Iberian Peninsula, includes 17 autonomous regions with diverse geography and cultures. Capital city Madrid is home to the Royal Palace and Prado museum, housing works by European masters. Segovia has a medieval castle (the Alcázar) and an intact Roman aqueduct. Catalonia’s capital, Barcelona, is defined by Antoni Gaudí’s whimsical modernist landmarks like the Sagrada Família church – wikipedia.