NAPLES, FL. (THECOUNT) — Daniel Crall has been identified as the victim in a fatal motorcycle crash in Arcadia, Florida on Saturday evening.

Dan Crall, 73, was killed in a single-vehicle motorcycle crash near Arcadia Saturday Evening.

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According to the Florida Highway Patrol, Crall was operating a motorcycle south on NW Lily Avenue near NW Bethel Farms Road, when he failed to negotiate a curve around at 5:18 p.m. Saturday.

The motorcycle entered a ditch ejecting Crall.

Crall was pronounced dead at the scene of multiple blunt force trauma injuries.

The victim was not wearing a helmet at the time of the crash.

According to public records, Crall, originally of Milwaukee, was associated with the following businesses:

DAN KRALL & CO, INC

AMERICAN FLUID POWER, INC

HYDRAULIC HEADQUARTERS, INC

KRALL GROUP, LLC

The cause of the crash remains under investigation.

DEVELOPING::

Geo quick facts: Arcadia is a city and county seat of DeSoto County, Florida, United States. The population was 7,637 as of the 2010 census, with an estimated population of 7,722 in 2014. Arcadia’s Historic District is listed on the National Register of Historic Places – Wikipedia.