(THECOUNT) — The co-founders of the clothing company Bstroy, Brick Owens and Dieter Grams, have come under fire after unveiling a bullet-riddled hoodie featuring the names of four of the nation’s most infamous school shootings.

The sweatshirt, which come in a variety of colors, were unveiled at a recent New York Fashion Week show event and prominently featured the names of mass shooting scenes like Stoneman Douglas, Sandy Hook, Virginia Tech, and Columbine.

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Heavy confirmed that they were then showcased on the Bstroy Instagram page, where they came more widely to the public’s attention. Condemnation has been swift. On Instagram, BStroy calls itself a “Neo-Native Menswear Design House.”

They are from Atlanta, met in high school, and have been pushing fashion limits since that time.

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