Starbucks Announces Sweeping Changes To Rewards Program

Starbucks is changing the way it distributes “stars” in its popular reward program.

In an email set out to Starbucks Rewards members, Aimee Johnson
Senior Vice President, detailed the sweeping changes, while admitting, “it might mean taking a little longer to get that free treat.”

Dear Count,

We have exciting news to share. This April, My Starbucks Rewards becomes Starbucks Rewards, a new program that reflects the #1 request we heard from members: more Stars awarded based on what you buy, no matter how often you visit.

“WHAT’S CHANGING

You’ll earn 2 Stars for every $1 you spend on coffee, food, drinks, mugs–and more. As a Gold member, once you earn 125 Stars, you’ll be able to redeem them for anything on the menu.*

WHAT THIS MEANS FOR YOU

We’ll take care of everything. All the Stars in your account will multiply to reflect the change once we launch the new program in April. For most members, this means earning rewards just as fast or faster, but for some, it might mean taking a little longer to get that free treat.

MORE GOOD THINGS TO COME

In addition to the benefits you enjoy today, we’ll also be introducing a new benefit: monthly Double-Star Days. And that’s just the beginning–soon we’ll be launching new ways for you to earn more Stars, both in and out of our stores.

Over the next few weeks, we’ll continue to share more details about the new program. In the meantime, everything you need to know is available at Starbucks.com/MoreStars

Sincerely,

Aimee Johnson
Senior Vice President, Starbucks Rewards”

Do you like the changes coming to the Starbucks Rewards program? Comment below!