TechCrunch: Why Jay-Z Tidal Doomed

Jay-Z just launched a music streaming service called Tidal along with Beyoncé, Daft Punk, Kanye, Arcade Fire, and Rihanna as co-owners contributing exclusive content.

The rapper says the goal is to get artists properly paid, but TechCrunch thinks the app is doomed to failure.

Giving away music is how you get people to pay for it. That might seem crazy, but it’s true, though Jay-Z doesn’t want to listen.The problem is Tidal subscriptions costs $20 for high-definition streaming and $10 for regular quality, with no free ad-supported option. Most people won’t pay. Focusing on exclusives is a cool concept that might appeal to crazy fans, but it’s probably not enough to make Tidal a big success. Watch the video above to hear why. It’s a lot easier than reading a massive article about it.

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