A woman whose face is at the center of the hashtag #BringBackOurGirls campaign on Twitter — is not Nigerian — has not been abducted — and did not give permission to have her photograph..



The viral image, which depicts a young woman named Jenabu Balde staring out from behind her hand, is accompanied by text that reads #BringBackOurGirls. It has been tweeted and retweeted hundreds of thousands of times since the early days of the campaign in late April, and has been appropriated for posters and signs that have been displayed at rallies around the world.

michelle obama sad duck faceThe campaign is focused on a group of Nigerian girls who have been missing since April 15, when a group of Islamic militants known as Boko Haram stormed a high school and took hundreds of girls captive. Some escaped, but 274 remain missing.

The image was created by Emmanuel Hephzibah, a Nigerian creative director, who says he took the photo from the Alexia Foundation’s website — an organization which “promotes the power of photojournalism to give voice to social injustice.” It spread rapidly when it was shared by the singer Chris Brown on May 1.


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