I think the move by Subaru to refer to their new car as a “Boxer” might raise some eyebrows over there at Porsche, the company who invented the horizontally-opposed engine… Subaru went as far as to trademark the name, so just how did get away it? jalopnik.com puts it this way, “Probably just because they actually decided to do it.”
If you look at Subaru’s website, you’ll notice something. They have lots of information on the site about the kind of engines they produce— horizontally-opposed ones. They and Porsche are the only major automakers still making flat engines like this, and it’s great Subaru makes a big point about it. Hell, they’re my favorite kind of engine!
They’re nicknamed “boxer” engines because the back-and-forth motion of the pistons looks sort of like a boxer’s fists. And this nickname has been around a really long time. The first name for this type of engine was a “contra” engine, as Karl Benz called the one he built in 1897. Tatra was using them extensively in cars in the teens and ’20s, BMW used them in motorcycles in this period as well, and by the time Porsche was looking into them for his People’s Car project, they were already commonly known as “boxers.”
And it’s not just “SUBARU BOXER®” that they’ve trademarked— it’s BOXER® alone, as well. Just look at the menu on their site…
In short, people have been calling these engines “boxers” long before Subaru ever built one. In fact, Subaru’s first boxer, the EA-52, didn’t come around until 1966. So how is it Subaru has the nickname trademarked?
Probably just because they actually decided to do it. You can readily get a trademark on common words and phrases (think about “Apple”) but it seems to me that a specific nickname like this, that they didn’t even come up with, shouldn’t be trademarkable.
Porsche, don’t you have a problem with this? VW, even if you don’t make these anymore? Someone?
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what's your point, its not so much the word itself but the context in which its used. nobody else may now use boxer to describe their engine. you can say it all day long, not just in conjunction with describing your engine an advertisement.