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Horrible sales for Lady Gaga‘s new album “ARTPOP” will cost Interscope Records a cool $25 million in promo campaign costs – forcing holiday layoffs at the label, according to a new report!
The soft sales for Gaga’s latest, coupled with the massive promo spend, could cause layoffs of between 50 and 100 Interscope employees, most likely around Christmas!
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“ARTPOP” could still debut at No. 1, but that would be a 75 percent drop from the first week sales of her hit “Born This Way” two years ago, and that one sold more than a million copies in its first week.
To put that in perspective, Miley Cyrus’ “Bangerz” launched with first-week sales of 270,000 last month. Two weeks later, Katy Perry’s “Prism” debuted with 286,000 first-week sales. Neither are considered breakout hits.
Gaga’s performance on NBC’s SNL did not cause any spike in sales..
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