Horrible sales for Lady Gaga‘s new album “ARTPOP” will cost Interscope Records a cool $25 million in promo campaign costs – forcing holiday layoffs at the label, according to a new report!
The soft sales for Gaga’s latest, coupled with the massive promo spend, could cause layoffs of between 50 and 100 Interscope employees, most likely around Christmas!
“ARTPOP” could still debut at No. 1, but that would be a 75 percent drop from the first week sales of her hit “Born This Way” two years ago, and that one sold more than a million copies in its first week.
To put that in perspective, Miley Cyrus’ “Bangerz” launched with first-week sales of 270,000 last month. Two weeks later, Katy Perry’s “Prism” debuted with 286,000 first-week sales. Neither are considered breakout hits.
Gaga’s performance on NBC’s SNL did not cause any spike in sales..