Introducing The $114,995 Apple Watch

Introducing the $114,995 Lux Watch Omni, an 18-karat gold and diamond encrusted Apple watch.

The over-the-top wearable electronic comes in 38mm and 42mm sizes, is customized by a company prophetically called “Brikk.”

18-karat gold and diamond encrusted Apple watch 3

For the budget-conscious, the company offers the $49,995 Lux Watch Deluxe which, like the pricier version, is layered in yellow gold, pink gold or platinum and features a diamond-studded Digital Crown, watch face and band. But while the insides of the all the Apple Watches are the same, some would-be consumers of this luxury mod may be wondering which base materials (watch case and band) Brikk’s customizations will be layered upon. h/t mashable

The company notes that the customizations will use the Apple Watch with the stainless steel case and the Link Bracelet band.