BRANSON, MO. (THECOUNT) — Austin Sanders, a popular musician from the Missouri tourist town of Branson, has been killed in a crash.

Ozark police say, Sanders, 30, died Saturday night on U.S. 65 near Branson.

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According to reports, Sanders was operating a vehicle, when he apparently fell asleep behind the wheel and crashed.

His father, Terry Sanders, said his son went off the side of the road after falling asleep at the wheel, the HeraldCourier reports.

Friends and family members took to Facebook to remember the beloved man:

Geo quick facts: Branson is an Ozark town in southwest Missouri known as a family vacation destination. Its 76 Country Boulevard is famously lined with theaters, which once hosted mostly country music performers but today present diverse entertainment. Also along the strip are the Marvel Cave, the Wild West-style Dolly Parton’s Dixie Stampede Dinner Attraction and Silver Dollar City, an 1800s-themed amusement park with live music – wikipedia.