HILLSBORO BEACH, FL. (THECOUNT) — Sy Sperling, founder and president of “Hair Club for Men,” has passed away in Florida, according to a company spokesperson. He was 78.

Seymour Sperling, known for his long running TV commercial spots featuring a patented hair replacement process, aka, a toupee alternative, died in Florida following a lengthy illness.

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Sperling is survived by his wife and 2 kids.

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Geo quick facts: Hillsboro Beach, officially known as the Town of Hillsboro Beach, is a town in Broward County, Florida, United States. The population was 1,875 at the 2010 census. It is part of the Miami metropolitan area, which was home to 5,564,635 people at the 2010 census – Wikipedia.