SEATTLE, WA. (THECOUNT) — Online retail giant, Amazon has announced the discontinuation of its Dash buttons service, BI reported Thursday.

The e-commerce powerhouse will be shuttering the tiny device, which allowed customers to order particular products with the press of a button, at the end of this month, company spokeswoman Robyn Stewart said in an emailed statement Thursday.

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Amazon had announced in February it was ceasing sales of the gadgets, but had since then continued to support those already in use.

“Amazon is constantly evaluating our product and service offerings to best serve customers,” Stewart said in the statement. “Since sales of Dash Button devices ceased earlier this year, we have seen continued growth of other shopping options to meet customer needs.”

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