Coke Truck Surprises Frosty Black Friday Shoppers With Cold Coca Cola

File this under: It’s the thought that counts.. The Coca Cola company pulling a goofy gimmick while trying to pull at the ice cold heartstrings of a huge line of black Friday shoppers..

The hokey Youtube video shows a Coke truck pulling up and offering cold beverages to people waiting in a cold cue..

As one Youtube commenter put it, “An ice cold Coca-Cola not what I would want. But if a Starbucks truck showed up…”

The caption from the video goes like this:

At Coca-Cola, we know that good things can happen when people come together — especially around the holidays. Help us spread happiness through good deeds and share your tweets and pics at #OpenHappiness this holiday season.