A sign and decal company in Waco, Texas, ‘Hornet Signs,’ has really failed majorly with a brand new pickup truck tailgate decal that creates the illusion of a woman laying helpless in the vehicle’s bed..

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Owner, Brad Kolb, came up with the off-color idea of a tailgate decal depicting a woman bounded in the bed of a truck,

“I wasn’t expecting the reactions we got, nor do we condone this by any means. It was more or less something we put out there to see who noticed it.”

Simply put, sick.