David Bowie is now 66 years of age.. And at his age he should know better.. And he does.. He knows very well how to get press.

Gander Bowie in a monk’s robe while Gary Oldman punches out homeless people popping his collar.. A priest’s collar..

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Then there’s the video’s muse collapsing with blood pouring from her stigmata wounds.

The video was directed by Floria Sigismondi, who directed the 2010 rock flop “The Runaways.”